Sky Bet Failed To Protect Vulnerable Customers, Says Watchdog Sky Bet failed to protect susceptible consumers, states guard dog Sky Bet is to pay ₤ 1m for "stopping working to safeguard vulnerable clients", the Gambling Commission has actually stated. It did not stop problem bettors even after they had asked to be banned from its sites, the guard dog said. Sky Bet chief executive Richard Flint said the firm accepted that it "required to do more" to stop self-excluded bettors from opening replicate accounts. He included that Sky Bet had attempted to return the money in their accounts. People who feel they are having problem controlling their betting can ask betting firms to decline their service. But 736 self-excluded Sky Bet clients had the ability to open and use duplicate accounts, the Gambling Commission said. In addition, about 50,000 individuals who had actually excluded themselves got marketing emails, texts or push notifications through a mobile app. And 36,748 customers did not get the balance on their account returned after self-excluding. Richard Watson, Gambling Commission program director, stated: "This was a serious failure affecting countless potentially susceptible consumers and the ₤ 1m charge package should act as an alerting to all betting services. "Sky Bet reported the issues to us quickly, co-operated with us and has actually taken this investigation seriously." Betting temptation Matt, a student accountant from London, began gambling as quickly as he turned 18. He states he lost as much as ₤ 30,000. "It's a 'lad culture' thing," the 22-year-old recently told the BBC's Victoria Derbyshire program. "You can't go to the club on a Saturday afternoon without having the football on the TV, and after that clearly there's adverts that begin and you get the urge to wager.

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