How Brand-new Audio Technology Creates new Marketing Opportunities There's always something occurring in the world of audio technology. Monthly we see a press release about a new invention that's shocking the world of sound. Some things aren't so great - not whatever requires a bluetooth connection - but others have the possible to offer truly amazing experiences. For online marketers, merchants and event organisers, there's a load of motivation out there. Here's the lowdown on the most recent sound tech and patterns you can take benefit of to wow your clients and visitors. The current innovations in audio speaker innovation The fantastic advances of recent tech patterns have actually produced great chances. The finest way to understand the scope of these changes isn't to look outside - instead, we can search in the home, at the customer tech market. Firstly, as we've seen in the last 5 years approximately, using interactive voice speakers has taken off. Globally, there were 186 million 'smart speakers' shipped in 2021. That's a big quantity of speakers that you can talk back to, and it's anticipated to grow past 200 million yearly in the coming years. People are getting more comfy talking to an AI character or assistant - something that leads the way for interactive ads, both in your home and in public areas. (And brands ready to develop their own voice profiles for clients to talk to will really stand out from the crowd.) Speakers are making their method into ever more places through the home. IKEA and Sonos collaborated to make a stealthy speaker within an image frame that blends in to your home decoration. You can get a 'smart night table' with a speaker in the drawer compartment, letting you play music and get calls through your furniture. There's a less stealthy however similarly daring alternative in this transparent speaker, a trendy design-first option for playing sound through your home.